The Digital Empowerment Conference for the Baigou Bag Industry has Started

To deepen digital reform, stimulate the new dynamic energy of the digital economy, and focus on the modern quality of life of the city's "booming new face," which has "run out of acceleration," the Baigou bag industry's digital empowerment conference opened on May 18 in Baigou New City, according to Hebei News (reporter Feng Yun). Simultaneously, the ShakeYin platform and Baigou New City held a series of brand digital marketing activities, including the "Super Live Festival," where I served as a spokesperson for "Baigou Bags," the first Netflix anchor selection festival, where an anchor teaches you how to do live, online procurement. The Baoding Municipal People's Government, Hebei Digital Economy Federation, Hebei Leather Industry Association, and Hebei Industrial Design Innovation Center are collaborating to create a "new highland of Baigou luggage digital industry," with the theme "Industry Digital Intelligence, Three Products First." The event, which will take place both online and offline, will run until June 18.

The relevant leaders of the Ministry of Industry and Information Technology in-depth interpretation of the digital "three products" strategy, digitalization, networking, and intelligence as the direction to promote the pace of industrial digitalization; the establishment of the China Baigou digital bag expert committee, the convergence of expert resources, together for the creation of "Baigou digital bag"; the establishment of China Baigou digital bag expert committee, the convergence of expert resources, together for the creation of "Baigou digital bag" The "digital "three products" industry innovation base was unveiled, and Baigou New City was awarded the title of "digital "three products" industry innovation base" by the China Light Industry Enterprise Management Association; Baigou Ltd. signed the "14th Five-Year Plan" for the construction of digital Baigou on the ground. In addition, the Baigou baggage digital transformation empowerment center was formally opened, and the first five digital service providers and brands formed strategic partnerships with more than 60 local luggage merchants.

The Baigou bag industry, as the leading local industry, has the largest single professional market for bags, with a total annual output of 800 million bags, accounting for 30% of national output, and products sold in 174 countries and regions, earning it the title of "China bag capital" from the China Leather Association. Many local bag manufacturing firms have carried out factory live, "general manager with goods live," to further develop sales channels, and to construct a full chain of production and marketing in recent years, thanks to the strong support and professional training provided by the local government.

According to the data, Baigou's bag sales have entered a new e-commerce era, with short videos and live broadcasts as the primary forms. E-commerce turnover of 12 billion yuan, 15 billion yuan, and 16.5 billion yuan in 2019, 2020, and 2021, respectively.