The importance of corporate brand In the commercial era of the 21st century, the luggage customization industry. An era where the winner is determined by 1%. Today, with the increasingly fierce competition in the market economy, the social division of labor is becoming more and more detailed, which is also true for many custom-made luggage factories in the customized luggage industry. The production enterprises of custom-made luggage manufacturers are becoming more and more streamlined, standardized, standardized, and specialized, and the homogeneity between enterprises in terms of strategy, products and services are becoming more and more serious. A detail can determine the success or failure of an enterprise, and the customized luggage industry is no exception. The importance of corporate brand With the increasingly fierce competition and the advent of the era of the knowledge economy, the brand of luggage customization is becoming more and more important, and it has become a necessity for the survival and development of luggage customization enterprises. In the era of globalization, if you want to rely on ancestral secret recipes to operate a century-old store, any new product that does not work will be imitated, plagiarized, or even surpassed by competitors as soon as it is launched. Custom-made luggage companies that are constantly moving forward, are facing an era of product homogeneity. The only weapon in the hands of customized luggage companies is the customized brand of luggage. However, the branding of various customized luggage products of various customized luggage companies mostly comes from the research and improvement of details such as services and culture. The reason why a customized luggage brand is valuable is that it is recognized by consumers. The content of obtaining this recognition includes the core technology and characteristics of the product, the cultural values of the manufacturer, the advantageous industry in which it is located, the unique innovation model, and the excellent service system. The greatest value of this recognition is to indicate the future tense of the brand, that is, the potential of the brand in the future. Moreover, an excellent brand will increase the sense of achievement and pride of employees and business partners. The acquisition of this feeling can help employees and business partners feel a sense of belonging and expand market share. The appearance of a product can be imitated, and the core technology can be cracked, but it is impossible for competitors to create the same brand overnight. In today's over-production of materials, the brand has undoubtedly become the main symbol for distinguishing similar products and a symbol of choice for people's consumption habits. Brand consumption today. A good brand is trustworthy. At the same time, it has laid a solid foundation for the durable development of the enterprise.